Who it's for: brands that need to exist in the news.
- Relationships with newsrooms
- Story angles and releases with journalistic judgement
- Interview and crisis handling
Someone who spent 25 years inside the newsroom knows what the press is looking for.
Press relations from someone who reported, edited and anchored the news daily for decades. Not theory about journalism — newsroom practice applied to your brand.
Book a diagnostic call
Press Relations
Communications Advisory
If what you need is a clear message and prepared spokespeople — key messaging, media training and a communications routine — that's the other service, on its own page.
See Communications AdvisoryThree steps, no shortcuts.
Diagnosis
An initial conversation to understand context, challenge and press goals.
Plan
Defining scope, story angles and a routine for newsroom relationships.
Ongoing work
Continuous execution, adjustments and handling of interviews, pitches and crises.
Three decades inside the news — and the training to read whoever is on the other side.
25 years of daily TV on TV Gazeta
Decades anchoring and editing the news every day — newsroom rhythm in the bone.
Journalist since 1994
The street, reporting and editing. Not an outside observer: the person who made the news.
Systemic therapist
Reading people and contexts beyond the text — understanding what is actually at stake.
FAQ
Do you work outside Espírito Santo?
Yes. The work is remote and available on request for companies in any state.
Is there a minimum contract?
To be announced — to be defined in the diagnostic call according to the agreed scope and routine.
What's the difference between press relations and communications advisory?
Press relations handles your presence in the news: newsroom relationships, story angles, releases, interviews and crises — the service on this page. Communications advisory handles the message and the spokesperson (key messaging, media training, internal and external routine) and has its own page.
Before you talk to the press, talk to someone who was the press.
A short call, no commitment. Sandra assesses your press challenge and points to the best path.